Sparkle Lighting and Mastercard Strive in Illuminating the World of Digital Marketing - sparkle.lighting

Sparkle Lighting and Mastercard Strive in Illuminating the World of Digital Marketing

Mastercard Strive UK  has used Sparkle Lighting and Thalia Shaw, the founder as a case study to show how the programme can help support and grow small and micro businesses in the UK.

Mastercard under the Strive UK programme supports Digital Boost, Be The Business & Enterprise Nation on their individual missions to support and help small and micro businesses grow in the UK.


This blog explores how Thalia harnessed the power of the Strive UK Programme to illuminate Sparkle Lighting's online presence and drive growth in the digital realm.

1. From Dreams to Reality

The Strive UK Programme, powered by Mastercard, serves as a game-changer for Thalia and Sparkle.

It provides entrepreneurs with access to a wealth of mentorship, training, and business-building resources, enabling them to transform their ambitious dreams into tangible realities.

By utilising the Mastercard Strive Programme, Thalia found a priceless opportunity to amplify Sparkle Lighting's online business and expand its reach through access to a wealth of mentoring.

2. Sparkle Lighting Steals the Spotlight

Thalia's story & case study shone brightly in prestigious publications like The Observer, The Times, and The Daily Telegraph.

Sparkle Lighting and Mastercard Strive in Illuminating the World of Digital Marketing

The recognition she received in the media served as a testament to the impact that the Strive UK Programme had on her business.

3. Lighting Up the Digital Landscape

With the strategic flicker of search engine optimization (SEO), Thalia ensured that Sparkle Lighting stood out in a sea of competitors. Social media campaigns were carefully crafted, creating a mesmerizing digital atmosphere.

4. A Surreal Journey

The Strive UK Programme took Thalia's success to new heights, quite literally, when Sparkle Lighting was featured on billboards around London, including a prominent display on the Elizabeth Line & in Liverpool Street Station. 

Thalia Shaw and Sparkle Lighting Billboard in Elizabeth Line

As Thalia herself caught a glimpse of her business illuminated on the billboard, it felt like a surreal moment, embodying the tangible impact and recognition that the Strive UK Programme can bring.

5. Embracing Infinite Possibilities

The programme's mentors and training helped her refine her digital marketing strategy, optimize customer experiences, and skyrocket online sales. Thalia fearlessly navigated the digital landscape, transforming obstacles into stepping stones on her path to brilliance.

This inspiring journey with Mastercard's Strive UK Programme showcases the immense value it brings to small businesses.

Sparkle Lighting continues to dazzle and inspire, reminding us that with the right guidance really helps.

Visit us to explore our captivating range of fairy lights and unleash your creativity today.